In eMarketer's Native Advertising 2019 Report, Harish Goli, product manager at Pandora explained how rewarded video—in Pandora’s case, called “Premium Access”— [makes] a premium experience more accessible.
“They're heavy Pandora users, which means that they get a lot of ads, but at the same time they are typically younger, in their late teens or early 20s,” he said. “They find that paying for Pandora at that point in life is a little hard. We offer them Premium Access, which allows them to completely view our video. Then they get X minutes, which is usually up to 30 minutes of uninterrupted music. Our listeners appreciate that. They love it. That particular format has been growing, more than doubling every quarter.”
Latest Turnstil News
Turnstil is ready to activate its next campaign, having advanced discussions with two advertising companies, and are looking for a large circulation publisher and/or streaming video service to partner with them (and share ad revenues).
If you are an advertiser, a publisher, streaming service or tech platform serving publishers or advertisers, please set up an appointment with Co-Founder and Chief Marketing Officer John R. Osborn through this Calendly link: